I can’t remember when I started being aware of the need to always keep my legs together but that self-consciousness and hesitation is still visible whenever I have to run to catch the bus (you can tell I’m not a runner!) but I know I’m not the only one.
Girls are from an early age told to act like a lady – sit with your legs crossed, don’t be loud, be polite, be nice and so on. And being ‘lady like’ restricts them, quite literally. Boys on the other hand get a free reign to run, jump, kick, fight, yell – after all, “boys will be boys”.
It is then ironical, but perhaps not surprising, that the qualities encouraged in girls are ridiculed and used to make the circular argument that women can’t do things the way men can which is obviously superior because it’s men’s way.
So it’s great to come across this awesome advertisement from Always (double points to Always for being a sanitary pads brand and producing an advertisement which has mass appeal) which tackles the issue of the downfall of confidence in adolescent girls.
In the advertisement, grown women are asked to kick, run and throw “like a girl” – there is a lot of flailing of arms, frivolity and almost comical hesitation. Then a few young girls are asked to do the same – they kick, run and throw with a natural ability and confidence. The point of the advertisement is that somehow during the adolescence years, girls lose that ability and confidence and “like a girl” becomes an insulting phrase.
Watch the awesome ad for yourself if you haven’t already –
Here’s my list of what I’d like to see happen as a result of this ad –
- I’d like to be less self-conscious/more relaxed about how I sit, walk, run – things that boys and men don’t have to think about as much as girls and women do.
- I’d like to be able to call out on people when they use “like a girl” as an insult.
- I’d also like to call out people when they tell girls to not act “like boys”.
- I’d like to see more men on my friend list sharing this.
Tell us how it’s inspired you!